How Starbucks Built Efficiency Into OTM to Further Sustainability

In January 2020, Starbucks announced a commitment to pursue a bold, multi-decade aspiration to become resource positive. With the announcement, Starbucks introduced three preliminary targets, including a 50% reduction in carbon emissions in direct operations and supply chain by 2030.

To accomplish this, the logistics team laid the groundwork for control and visibility with a massive four-year project that built efficiency into systems and processes and brought 100% of domestic freight sourcing in-house.

This session explores:

  • OTM system & process optimizations, including Loadsmart’s dynamic freight pricing integration
  • Key learnings following the projects June 2021 implementation
  • The steps ahead for the Starbucks logistics teams' sustainable supply chain initiative
HubSpot Video

Integrated, flexible capacity

Pre-built, no-cost TMS integrations are fast and easy to enable...

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Actionable data insights

Programmatic pipelines built into the supply and demand of freight provide unique insights...

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True mode optimization

Multiple instantly bookable rates for a single shipment to reduce emissions, costs, and time...

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