
Secrets to Big Savings in LTL Shipping: Thursday, April 25 at 10 am CT
How General Insulation Saved BIG in LTL Freight Costs
Less than Truckload (LTL) shipping remains a critical component for businesses seeking cost-effective and flexible transportation solutions. Our upcoming webinar, "General Insulation's Secrets to Unlocking Big Savings in LTL Shipping," will share how shippers easily save on freight costs while streamlining their LTL quoting.
The webinar will focus on the real-world case study of General Insulation, in which 50 locations transitioned from decentralized practices to a more streamlined LTL shipping strategy, achieving an impressive 18% reduction in LTL freight costs. Our featured speaker, Ian Allison, is the Transportation & Supply Chain Manager at General Insulation, will share insights into how this was accomplished swiftly and effectively, allowing the company to purchase freight services well below the market benchmarks.
Key highlights will include:
- Understanding LTL Shipping: volume LTL, PTL, and traditional LTL, and the key differences that could save you money
- Cost-Savings Tactics: practical strategies and tips that can be applied by any shipper
- Rapid Transformation: a breakdown of how General Insulation transformed their LTL process across 50 locations within just one month
- ShipperGuide TMS LTL Demo: see LTL, PTL, and volume LTL quotes all in one flow!
Walk away with actionable strategies to optimize your LTL shipping operations and achieve significant cost savings, just like General Insulation.
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Our Speakers
Ian Allison
Transportation & Supply Chain Manager at General Insulation
Prior to joining General Insulation, Ian dedicated 11 years to C.H. Robinson, where he honed his skills in strategic planning and logistics management. At General Insulation, a leading distributor of commercial and industrial insulation, HVAC products, and related accessories, Ian is responsible for overseeing the transportation logistics that ensure timely delivery and supply chain efficiencies critical to the company’s success across various markets including fire stop products, weatherization, marine, and OEM sectors.
Ian holds a Bachelor's degree in Politics and Philosophy, as well as English Literature, from the University of Pittsburgh. His unique educational background has equipped him with critical thinking, analytical, and communication skills that complement his logistical expertise, enabling innovative solutions to complex supply chain challenges.

Sam Belt
Director of LTL Sales & Strategy
Sam Belt brings a robust background in logistics and technology to his current role at Loadsmart, where he has lead the development of their less-than-truckload (LTL) strategy for over three years. Before joining Loadsmart, Sam spent over seven years at ArcBest, a logistics and technology company. He quickly ascended the ranks from Account Manager to Director of Enterprise Sales, demonstrating a keen aptitude for strategic sales initiatives and client relationship management.
Sam's academic foundation is a Master's degree in Education from the University of Central Oklahoma, which has equipped him with exceptional leadership, communication, and analytical skills. These skills have been pivotal in his ability to develop effective teams and drive innovative solutions in the fast-paced logistics industry.
